Dec 22 2007
PR vs. Traffic
There is often a lot of confusion about how important Page Rank (PR) is to a website or blog. There are people asking about Google PR updates all the time. Hopefully this will clear up some of the confusion.
PR is a way Google rates a site page based mostly on the amount of back links a site has pointing toward their site. The better the link (more PR), the more juice it will pass on in terms of PR to your site. It looks good to have a high PR but it does nothing for traffic unless the links are from a site with a related niche (topic). However, PR is great if you are selling links for others to build their PR.
To have a successful site or blog, the key is to have traffic. Not just any traffic. You want quality traffic of people who are interested in what you have to say or interested in your niche. This why it is important when looking for links, you try to focus on traffic more than PR.
To get traffic, find other sites that are related to your niche and those are where you want to place your link back to your site. These can include forums, websites, blogs, and directories. Other ways are article writing about your site, press releases, and advertising in local newspapers. Anywhere you find a person interested in your niche is a good place to advertise.
You can also use many of the sites like digg, Stumble Upon, Facebook, MySpace, and other social media markets to promote your site. However, use caution so your advertising does not end up looking or being spam. Also, many of these sites produce traffic for your site but not good traffic. It is up to you to offer something to keep the people there when they come.
The key to do this is to offer original quality content that will keep them reading and coming back. Most people will not return if they see the same thing they can find everywhere else. Spice it up and be original.
Build and they will come but not if you fail to,let them know where you are. So when building back links, worry about quality over quantity and focus on building traffic not PR.
There are many sites on the Internet so make yours the best it can be. If it all looks bleak, say “That Blozzz” and don’t give up.
Good luck and check back for more webmaster related posts.
